“All of our products are developed and tested on the ARROJO salon floor by ARROJO master stylists. If it doesn’t match our standards, it doesn't go on the shelf. We avoid overly complicated names and flavor of the month marketing schemes in favor of products that work for hairdressers and their clients. Remember that feeling of inspiration? Remember how it drives you to do better, be better. We feel inspired every day. Why? Because we’re always learning, always growing, always creating. And we love to work with like-minded hairdressers who want to elevate the craft like we do.”
Wella color lines include:
Color Fresh: Semi-permanent Color Fresh is an ideal way to refresh color vibrancy in between full color services. With perfect gentless, the ph 6.5 formula delivers high performance conditioning that is perfectly synchronized with the Wella color portfolio.
Koleston Perfect: From the first ever color cream in 1950 to our most advanced technology to reduce the risk of developing allergy, Koleston Perfect sets the standard for expertise and creativity in hair color. It is trusted every day for its predictable, rich, sensual and voluptuous color results.
Color Touch: Color Touch enables you to change your color with fashion thanks to low commitment, ammonia free, multi-dimensional hair color. High shine for stunning, high fashion results.
Illumina: Illumina Color elevates light to its highest spectrum revealing previously unseen potential in hair. Now you can make light your own and create new color expressions that stir the senses and emotions of every client.
Blondor: Whether it is for subtle self-expression or dramatic statement looks, Blondor offers a complete collection of products that will enable any type of service. Trusted worldwide, Blondor has been voted best lightener in the Stylist Choice Award of BehindtheChair.com 13 times.
Magma by Blondor: Lifts and tones in one single step for both natural and already colored hair. 11 intermixable shades available for maximum creativity, from soft to intense end results.
American Wave, a seven-piece product line, sets the new gold standard in care and styling for textured hair. American Wave is a hyper-luxe, prestige product collection especially made for heavenly waves and curls.
“We launched the American Wave Service in 2012 to revitalize interest in wave, curl, body and movement in the hair. Now it’s the trend. These six luxurious, high-performance products celebrate and support the timeless elegance, beauty and grace of texture,” says Nick Arrojo. “Each American Wave Product can stand alone for its distinctive characteristics and outstanding capabilities. Yet they also works as one complete care and style system for all kinds of textured hair.”
Through the use of breakthrough bonding technologies, these customizable smoothing treatments actually improve the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.
“What makes our professional smoothing treatments different?
CUSTOMIZABLE - keep and define your curls OR go for a sleek and smooth look.
GREAT FOR ALL HAIR TYPES - wavy, straight, curly or coily? If you’ve got frizz, we’ve got you covered!
NO WAITING PERIOD - the minute you leave the salon you can immediately wash your hair, exercise, put it in a pony tail or clip without having to wait days to do so.
NO LINE OF DEMARCATION WITH NEW HAIR GROWTH - great for transitioning from Japanese straighteners, relaxers or keratin treatments.
The end result is smooth, frizz-free hair with radiant shine! Açai aftercare products ensure longest lasting results.”
b3 Brazilian Bondbuild3r
b3 Brazilian Bond Builder is a breakthrough professional tool clinically shown to penetrate the cortex of the hair, and proven to reattach the bonds that are broken during all color services by utilizing an anhydrous delivery system and specifically engineered co-polymer to dramatically reduce damage while improving color retention with no change to developer and no added processing time. b3 Brazilian Bond Builder works at the cellular level, targeting and repairing the broken and compromised bonds that cause hair to break over time without hindering or altering the coloring process.
Mixing b3 Brazilian Bond Builder into all color formulations effectively helps to restore the integrity of the hair. The result is a dramatic reduction in breakage during color services for hair that is noticeably healthier and more resilient, and color that is more vibrant and longer-lasting immediately following and between appointments.